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Klein, whose bestselling book rallied against brand culture, yesterday unveiled her proposal for a No Logo fashion label. The author herself modelled some sample designs, which were each emblazoned with the No Logo logo.
The outspoken ideologue said she also wishes to market a No Logo cola, but not before finalising plans for her No Logo burger franchise.
“There are lots of things I’d like to do down the track,” said the young left-wing writer. “No Logo athletic wear, sneakers… even a No Logo airline. It’s important my No Logo products reach as many people as possible, so the whole world gets my message about how dangerous branding is.”
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