Coles supermarkets have backflipped and started giving plastic bags out to customers for free. This comes after they banned free plastic bags because they were harming the environment.
Which left the ad agency in charge of selling the backflip with a difficult creative task.
The Chaser has obtained exclusive audio of Coles’ own ad agency trying to come up with a way to sell the plastic bag backflip.
Hear the audio here:
The Chaser Quarterly