EXTRA – John Safran’s Puff Piece

When is a cigarette not a cigarette? John Safran tells Charles and Dom about his latest book ‘Puff Piece’,, which looks at the clever language and new products that the cigarette-making behemoth Philip Morris is adopting to try and retain its profits while also convincing its global audience of smokers to give up their ciggies – but potentially replace them with another product where instead of smoking tobacco, you… heat it. In typical fashion, the story’s funny, circuitous and thought-provoking – and involves multiple visits to Father Bob.